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What we’ve been up to… Part 3 – Funding

Of all the issues we had to deal with cash flow was the most critical and also the strangest to explain. People not familiar with scaling a venture or business in general tend to ask, "how can you guys have money problems if the business is doing so well?"  A fair question. Interestingly enough cash flow problems are probably the number one killer of fledgling businesses.   The income statement and balance sheet can look great, with good margins, solid business model and strong customer base to boot, yet a company can still find itself in a heap of trouble.  In the case of Henge Docks, we built our financial projections based on 2 month inventory cycles, not weekly.  The longer cycle would have allowed us to reinvest the cash generated from sales and build out our product lineup in a linear fashion, an admittedly conservative approach. We were faced with the good problem of needing to secure an additional round of funding to crush our cycle time down as short as possible and purchase as much inventory as the factory can produce. The issue goes further down than just the dock assembly process, we've made investments in large quantities of the accessory hardware and even the plastic resin used to make the docks themselves. This way we can smooth out fluctuations in the supply chain and cut back the lead times on our reorders. The second round of funding has also enabled us to bump up the production schedules on the plastic MacBook and 15-inch MacBook Pro units. Next Up... Miscellaneous!


9 Comments

Zane
Zane

March 17, 2014

Woohoo! plastic MacBook Henge Docks! Can’t wait!

Charles Larkins
Charles Larkins

March 17, 2014

Yes, I agree with Victor, it would be so helpful to get even a ballpark range of dates for delivery of the various HD’s. I certainly understand that you do not have exact dates, but it would be nice to know if we are talking about days, weeks, or months before you expect deliveries of say a certain 15 or 17 inch model.

Andrew
Andrew

March 17, 2014

Gagging to get hold of the plastic MacBook dock for the wife and a 15" Macbook Pro dock for myself.
Based in the UK so hope you’re able to ship them this way. You should have no problem finding a UK Distributor if there is. People are gagging to get their hands on your products! congrats!…

pink
pink

March 17, 2014

Oh man, I’ve been waiting for the 15in MBP dock ever since I hward about you guys a few months ago. I really hope that “bumped up” production schedule for them is soon.

Victor
Victor

March 17, 2014

A nice anding for your post would have been: "And we are expecting to receive our next shipment on…..?

Tiago Baptista
Tiago Baptista

March 17, 2014

I cant wait for the dock… i got an macbook 17 when it will start produce this?

Cheers

TRB

Matthew Vroom
Matthew Vroom

March 17, 2014

We can’t give any solid dates yet. We’ll be keeping people posted via the blog and Twitter. We are working as quickly as possible to get the new models out, we appreciate the patience!

Ford
Ford

March 17, 2014

Hi, could you give a realistic time on when the dock will be available for the 2010 15" Mac Book Pro ? And will it be shipped to Australia ?

Karl C.
Karl C.

March 17, 2014

My CEO nags me every week wondering where his magnificent dock is. He does NOT like to be put off. I understand you guys have been- well apparently “swamped” doesn’t even begin to cover it- perhaps “tsunami-ed”, but I do hope your 15" Unibody Model Dock comes in very soon and that enough stock arrives that you can handle the number of pre-order notification requests I’m sure you’ve received. [insert sound of fingers crossing].
Cheers,
Karl C.

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